Privacy policy
Who we are
BEET Goodness (Pty) Ltd. is responsible for the personal information described in this policy. It applies when you visit or shop at beetgoodness.co.za, use your store account, contact us, or interact with our store’s marketing or review services.
Our address is 20 Plane Road, Spartan, Johannesburg, Gauteng 1619, South Africa. For privacy questions and requests, contact our Information Officer through info@beetgoodness.co.za.
What we collect and why
Contact and order details
Name, email, phone number, billing and delivery addresses, account details and order history. You provide details when you shop or create an account. We use them to manage accounts, fulfil orders, issue invoices, deliver products, and handle returns or refunds.
Payment information
Payment status, method and transaction references. Payment providers such as PayFast process payments and return information about the transaction. We use it to confirm payments, reconcile orders, handle refunds and help prevent fraud.
Messages and reviews
We receive what you send us by email, WhatsApp or through the store. We use it to answer questions, resolve issues and manage feedback. Stamped helps us collect and display product reviews. If you submit a review for publication, the review and its display name may be visible to other shoppers.
Marketing preferences and interactions
We record sign-ups, unsubscribes and interactions with marketing messages. We use this information to manage your preferences, send permitted marketing and measure its performance. Omnisend supports email marketing. We use WhatsApp for customer communication and permitted marketing.
Device and browsing information
Shopify and relevant service providers may receive IP addresses, device and browser details, cookie or pixel identifiers, and information about pages viewed and interactions with the store. We use this information to run and secure the store, understand visits, improve the shopping experience and, where permitted, measure and personalise advertising.
We need certain details to process your order, take payment and deliver it. If you leave out those details, we may be unable to complete the order. Marketing sign-ups and product reviews are optional.
Under South Africa’s Protection of Personal Information Act, 2013 (POPIA), we process information as needed to enter into or fulfil our agreement with you, meet legal obligations, pursue legitimate interests such as store security and fraud prevention where permitted, or act on your consent where we rely on it.
Cookies and marketing choices
Essential cookies and similar tools help the store work, for example by keeping items in your cart. Optional technologies can help us remember preferences, measure store visits and advertising performance, and show relevant ads. Where the store offers cookie controls, you can use them to manage optional technologies. You can also contact us about your privacy choices.
We send electronic marketing where POPIA allows it. This may be with your consent, or under the rules for existing customers where we obtained your contact details during a sale, market our own similar products or services, and you have not opted out after being given the opportunity to do so when we collect your details and in each marketing message. You can unsubscribe using the link in marketing emails or use the opt-out instructions in our WhatsApp marketing messages. You can also contact us at info@beetgoodness.co.za. We may still send messages needed to fulfil your order or respond to you.
Who receives your information
We share information as needed with Shopify, payment providers, delivery and fulfilment providers, customer support and communications providers, Stamped, and analytics or advertising partners. We may also disclose information to authorities where the law requires or permits it.
Shopify hosts our store and processes information about visits and purchases to operate it. Some Shopify features can also use information from interactions with our store, other merchants and Shopify to provide services such as personalisation, analytics and advertising. Where Shopify processes information for its own purposes, it handles requests about that processing. See Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.
Storage and retention
Shopify lists the United States as our store’s customer data hosting location. Shopify and other service providers may process information outside South Africa. Section 72 of POPIA governs those transfers. It permits transfers on grounds such as adequate protections that bind the recipient or another ground specified in the Act.
We keep personal information for as long as needed for the purposes described above, including applicable accounting, tax and other record-keeping obligations, resolving disputes and recording marketing opt-outs.
Your rights and how to contact us
Subject to POPIA, you can ask whether we hold personal information about you, request access to it and information about who has had access to it, ask us to correct or delete information where applicable, object to processing in certain circumstances, or withdraw consent where we rely on it. We may need to verify your identity before acting on a request.
Email info@beetgoodness.co.za for privacy requests or complaints. You can also lodge a complaint with the Information Regulator of South Africa or email POPIAComplaints@inforegulator.org.za.
We’ll post updates to this policy on this page.


